Ideally, every 3,000 to 5,000 miles you bring your car in for an oil change. With that, a reputable shop will perform diagnostic tests that could potentially reveal a range of issues with your car. Every year you get a physical exam. Well, at least we all should. Your doctor then performs a health diagnostic, hopefully letting you know that you’re in the peak of health. There are some things that we do on a regular basis to help ensure we are up to date, everything is working the way it should, and evaluate what, if any, changes and updates need to be made so we are prepared for the future.
This very same concept must be applied to your PPC campaigns.
Some of you are probably thinking, my campaigns are doing well for me, why should I bother with a PPC audit?
Because a new perspective and a fresh set of eyes could be more valuable than you think. Removing yourself from a habituated view of your campaigns and broadening your PPC vision will often reveal unexplored areas of potential ROI improvement.
If you’ve answered yes to some of the questions above, you should consider a PPC audit. Those are just a few of the questions you should ask yourself. A PPC audit will provide clear guidance on the overall account and help determine if your investments are yielding incremental positive results.
The PPC audits should consist of the following and more:
Once the audit is completed, it is important to take action. Of course, critical needs should receive the highest priority. Once a new course is set, your internal resources or PPC agency should be able to implement the changes or, if it is not part of their core competencies, outsourcing the task is a great option.
Just like taking your car in for regular oil changes or getting a physical, a regular PPC audit will help you keep your campaigns healthy and your marketing efforts current.
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.