Slinger Bag (SLBG) is a new, publicly traded, sports brand focused on delivering innovative, game improvement technologies and equipment for the global tennis market. The brand launched Kickstarter & Indiegogo fundraising campaigns in May of 2018 to help bring their portable tennis ball launcher to life. After a few years of fundraising and product innovations, they were ready to bring their product to market.
Facebook and Instagram
We utilized the client's existing video content from the Bryan Brothers, 2012 Olympic gold-medal winners, and Nick Bolletierri, pro tennis coach, to create engaging instant experiences on Facebook and Instagram that fueled our prospecting and remarketing campaigns. Facebook ecommerce was of particular importance due to the relatively low volume of branded traffic and bottom-funnel searches.
Our strategy included increasing brand awareness through YouTube and social prospecting campaigns. Sales were driven through bottom-funnel search campaigns and remarketing.
Landing Page Redesign
We created a custom landing page on Webflow that integrated with the client's Stripe ecommerce platform. Traffic from our paid search and social efforts was directed to this custom designed landing page, allowing for $1 Million in revenue within the first 90 days of our campaign.
U.K. vs U.S. Launch
The strategy for launching Slinger Bag in the U.S and the U.K. required two separate, but similar strategies. The landing page design for the U.S. market was duplicated for the U.K. market, and a similar Facebook Ads and Google Ads strategy was implemented.
The future is very bright for Slinger Bag heading into Q4 2020 and beyond.
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.