Programmatic Advertising

Programmatic platforms unlock access to the open web, beyond the wall-gardens of Google and Meta, allowing endless opportunities for audience targeting and personalized messaging. Whether it's native ads, CTV, out-of-home, or podcast placements, this approach allows you to reach your target audience efficiently and effectively.

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Scaling Summer Sales Revenue 74% for San Diego Hat Company

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Revitalizing LifePro Fitness’s Strategies Post-iOS 14 Update

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Slinger Bag becomes #1 tennis launcher in the US, with 12.6X Facebook ROAS

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Programmatic Ads Are The Perfect Complement To Any Performance Marketing Strategy

Programmatic advertising enables brands to tap into vast, highly-targeted audiences across the web at lower CPMs than you’d typically find on platforms like Instagram and YouTube. As traditional platforms reduce nuanced targeting options, programmatic ensures your campaigns reach the right users without breaking the bank. It’s the strategic answer to maintaining precision in an ever-changing digital landscape.

Display Advertising

Capture attention across the web with programmatic display ads. These eye-catching banners appear on millions of websites, offering a highly efficient way to reach your audience wherever they browse. Perfect for driving awareness and keeping your brand top of mind, display ads are a cornerstone of any successful programmatic strategy.

Video Advertising

Engage audiences with impactful programmatic video ads. Whether it’s pre-roll, mid-roll, or outstream, video ads allow you to tell your brand’s story in a compelling format that resonates across devices. Video content is powerful in driving higher engagement rates and leaves a lasting impression on your target audience.

Connected TV (CTV) Advertising

Reach cord-cutters and streaming viewers with programmatic CTV ads. As more consumers shift to on-demand content, CTV offers a unique opportunity to deliver your message on popular platforms like Hulu, Roku, and YouTube TV. CTV ads blend the reach of traditional television with the precision of digital targeting, making it an essential tool for modern advertisers.

Audio & Podcast Advertising

Connect with engaged listeners through programmatic podcast ads. With personalized ad placements on relevant shows, you can reach niche, attentive audiences in an environment free of distractions. As podcasts continue to grow in popularity, these ads provide a direct line to your customers in moments when they’re highly engaged and receptive.

Digital Out of Home (DOOH) Advertising

Take your ads to the streets with programmatic DOOH. Display dynamic, real-time ads on digital billboards, transit shelters, gas pumps, and other public screens. With the ability to adjust your message based on location, time of day, or audience demographics, DOOH helps you engage consumers where they live, work, and play—boosting your brand’s visibility in the real world.

Geotargeting

Deliver hyper-localized ads to the right audience at the right time using geotargeting. Programmatic platforms allow you to target specific regions, cities, or even neighborhoods with precision, ensuring your message reaches relevant consumers when they’re nearby or visiting specific locations. This approach is ideal for brick-and-mortar businesses or regionally focused campaigns.

Native Advertising

Seamlessly integrate your message into the content your audience is already consuming with native ads. Programmatic native advertising matches the look and feel of the site it appears on, creating a non-disruptive experience that feels organic. Native ads are perfect for engaging users without interrupting their browsing experience, increasing both engagement and brand credibility.

"AdVenture Media Group has always gone above and beyond for us and always brings fresh and exciting ideas to the table for us to test. They genuinely want to understand our business and help us succeed. They do an excellent job of closely monitoring our campaigns to ensure we stay on track and optimize/ improve each campaign's performance to its fullest potential. Thanks guys!"

Jessica Feintisch

Marketing Director

Grow UPP™

AdVenture's simple but effective client growth framework.

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01. U

Understanding

We begin each and every client relationship by developing a rich and deep understanding of your business, your vertical, and your customers. Before talking creative, we want to understand the economics. After all, good creative doesn't pay the bills.

02. P

Prescription

Once we understand your unit economics, we build a strategic blueprint for scaling and optimizing existing campaigns while launching key new initiatives. This prescriptive approach is crucial for long-term scalability.

03. P

Projections

Based on our prescriptive gameplan from phase two, we document and communicate exactly what we hope to achieve. This way, we can objectively identify both success and failure to inform future optimizations.

04. U

Understanding ^(optimized)

The beautiful cycle begins anew as we evaluate performance at key intervals. What worked? What didn't? Where can we trim the fat and where can we increase budget? At this point, we uncover insight to inform a new round of prescriptions and projections.

SEO & PPC: A Unified Approach for Real Business Outcomes

Integrating Programmatic into Your Performance Marketing Strategy

Programmatic advertising is not just a standalone tactic—it plays a vital role in enhancing your entire performance marketing strategy. By creating upper-funnel awareness with precisely targeted programmatic ads, you’re able to prime your audience with well-crafted messages that resonate throughout their buyer’s journey. This creates a halo effect that boosts the efficiency of your bottom-funnel channels, like Google Search ads, helping to drive conversions at a lower cost.

In today’s complex buyer’s journey, consumers interact with brands across multiple touchpoints before making a decision. Programmatic excels at reaching users during these early stages, and then again throughout the entire decision-making process, keeping your brand visible and top of mind.

Maximize Efficiency and Reach with Programmatic Advertising

Programmatic advertising offers a cost-effective way to reach your target audience, delivering lower CPMs than traditional platforms like Google or Meta. By automating ad buying, it stretches your budget further, driving more impressions and engagement without compromising quality.

With advanced audience targeting, programmatic enables precise control over who sees your ads, from broad demographics to niche, hard-to-reach segments. This ensures your message reaches the right people at the right time, across a wide range of channels.

Additionally, programmatic provides versatile creative placement options, allowing you to deliver dynamic ads in formats like display, video, native, and CTV. This flexibility ensures your ads are always relevant, engaging, and aligned with your broader marketing strategy.

Fully in-house team of passionately stubborn brainiacs

With offices in NYC, Fort Lauderdale, and Philadelphia, our account managers bring over 150 years of combined experience to your account. While automation and AI are crucial, there’s nothing that replaces the thoughtfulness real humans bring to your very real budgets.

You’ll love your ROI, but you’ll love our people even more (well, maybe not).

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