Advertising Solutions For
SaaS Companies

Top SaaS brands rely on AdVenture to scale their customer acquisition. Harness our expertise in multi-channel advertising to accelerate your path from MQL to closed deal.

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Conversion Rate Optimization Transforms SaaS Content Into Profitable Advertising Collateral

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Qualified Leads Increase 238% for SaaS Company Using Machine Learning

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AdVenture Media Helps Jive Software Decrease Cost / SQL by 827%

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We're an agency, but you can also think of us as your Fractional CMO.

Lead gen businesses can no longer exclusively rely on long-tail keywords and landing page optimization. Sustainable success requires a flywheel approach where each new marketing initiative improves the efficacy of the last.

Ultimately, we'll take accountability for your success, like a Fractional CMO. We'll be an extension of your team—if there's a challenge standing in our way, we'll work with you to find a solution.

Blending Paid Search, Paid Social, Programmatic, & More

Many SaaS brands are now struggling to generate consistent, profitable leads from the same channels that were a goldmine just a few years ago, due to increased competition, rising CPC/CPM costs, and the growing influence of social media and review sites on consumer decisions.

We'll deliver a comprehensive strategy that helps you stay ahead of these challenges.

Through platforms including LinkedIn Ads and Programmatic Channels (display, video, native, CTV, podcasts, DOOH), we'll devise a media plan that promises to deliver your brand messages to key decision makers within your ideal customer profile (ICP) targets.

Through channels like Google Search, Google's Performance Max and Demand Gen, and various retargeting opportunities (Meta Ads, Quora, Reddit ads, Stack Overflow, and more), we'll maintain a strong connection with this audience as they navigate throughout their decision-making process and move toward conversion are fully-optimized and integrated into all other marketing channels.

We understand that our job as your marketing team does not end when a user becomes a lead. It's likely that leads will also be evaluating at least one of your competitors, even after they begin talks with your sales team. Therefore, it's often necessary to allocate budget to ads that reinforce your key value propositions as your leads move throughout the sales process.

Ultimately, we'll work with you to build a bespoke media plan that's properly aligned with your goals.

Bespoke Strategies & Service Offerings

No two SaaS businesses are the same. We take a unique approach to every client account, even if we've already worked with one of your competitors (which we probably have).

We also recognize that goals, close rates, deal sizes, and the overall business model might be different depending on your geographic location or other business nuances. We hear you! Our experience covers a wide range of SaaS categories, including:

Early-stage SaaS startups
SaaS brands in proof-of-concept stage seeking funding
VC-backed SaaS brands in growth mode
PE-owned SaaS brands seeking efficiency and scale
Portfolio companies with multiple SaaS operates
Brands across a range of industries including Generative AI, SaaS-for-retail, task-management, assistive technology, healthcare/telemedicine, enterprise-level ERP, and more!

Lead Quality > Lead Quantity

In the competitive SaaS landscape, where search traffic is limited and costs are high, it’s essential to prioritize lead quality over quantity to achieve meaningful results. Clear and detailed website content, along with micro-conversions like content downloads, demo requests, and webinar signups, not only educates potential customers but also nurtures them through the sales funnel, building trust and guiding them toward your solution.
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Effective CRM integration is not just about linking ad accounts to systems like HubSpot, Marketo, or Salesforce; it requires a more methodical process of scoring leads and ensuring that only the right prospects are being nurtured.

We assist our clients in tracking content engagement and monitoring the behavior of decision-makers to ensure that the most promising leads are funneled into your CRM. By prioritizing demo requests, content downloads, and webinar signups, and then qualifying those leads within the CRM, we help drive more valuable sales pipeline opportunities by training the machine learning algorithms to attract new leads that not only fill out a form or book a demo but also have a high likelihood of converting into closed won deals.
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To further enhance lead quality, we implement value-based bidding strategies that are deeply integrated with your CRM data. By assigning and updating values for leads as they progress through the pipeline, we train ad platform AI to focus on the most promising prospects, driving sustainable growth for your SaaS business.
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Lastly, in an industry where SaaS clicks are often expensive and prone to bot traffic and fraudulent leads, we proactively employ protective measures like ClickCease. This ensures that your lead pool is not only larger but composed of authentic, high-value leads, maximizing your investment and enhancing overall business performance.

I've worked in the SaaS market for close to 20 years. This is the best agency I have worked with, hands down. They had very solid strategic recommendations going into our engagement, listened to where we wanted to go (and our concerns), and--above all--executed. We have seen very good results. They also continue to maintain the level of excitement and insight that they had at the beginning.

Chris Frank

Director of Demand Gen

AdVenture Media's lead generation strategies consistently drive real client outcomes.

Are you tired of your marketing partners pointing fingers at one another? Is your PPC team blaming the SEO team for the drop in traffic? Is your paid social team blaming your creative team for the low engagement rates? Are all of these folks reporting great performance from their chosen "KPIs" while you continue to miss your overall marketing revenue and profitability targets?

Us too. We'll take accountability for real business outcomes and let the numbers speak for themselves.

$87M

adventure media Lead Gen advertising spend under management

10+

Years managing profitable lead gen campaigns of all shapes & sizes

125+

5-star reviews from Adventure Lead generation clients

Marketing To The Modern, Complex Buyer's Journey

Our platform-agnostic media plans ensure that your brand meets the customer the moment they enter the buying cycle and remains in their consideration set throughout the "messy middle" journey.

First Party Data Strategies

In the walled-garden platforms, your first party data is your only competitive advantage. We'll help you understand how to collect more first party data, and how to manage, integrate, and leverage this data in the ad platforms to help improve performance.

AI-Driven Performance Creative

Our team crafts engaging ads that captivate your audience, tailor-made for the nuances and best practices of each advertising platform. Using AI-driven creative reporting, we continually refine your ads to ensure they resonate with your target market, boosting visibility and conversion rates.

Finally, an agency that understands the nuances of ecommerce profitability

screenshot of shopping cart with total breakdown of profit

From ROAS to POAS

At AdVenture Meda, we understand that the ultimate goal of your advertising efforts is not just to generate revenue but to increase profitability. That’s why we advocate moving from Return on Ad Spend (ROAS) to Profit on Ad Spend (POAS).

Better Financial Insight: The shift to POAS ensures your advertising strategy aligns more closely with your bottom line, reflecting true financial outcomes.
Smarter Spending: POAS takes into account the cost of goods sold (COGS), operational costs, and other expenditures, enabling smarter spending decisions.
Enhanced Decision Making: Reporting on profit leads to more strategic resource allocation and, ultimately, stronger financial health for your business.

Goal-Oriented Optimization

We'll combine sophisticated data strategies and strategic campaign management to achieve your business objectives. We leverage first-party data, in-platform insights, and AI tools to ensure every tactic aligns with and drives your overarching goals.

Data-Driven Strategy: By combining first-party data with AI tools, we refine bidding strategies and ad creatives to ensure high engagement and conversion rates, directly supporting your profitability and growth objectives.
Comprehensive Budget Allocation Insights: We utilize advanced tools and scripts to visualize how your budget is distributed across various channels. This ensures your ad spend is efficiently directed toward the most impactful areas, optimizing campaign performance.
Detailed Search and Product Performance Analysis: We track search categories and analyze product performance, allowing us to refine keyword strategies and make informed decisions about product promotions, ultimately improving ROI.

Reporting

We prioritize transparent and insightful reporting to ensure our clients are always informed and empowered. Our customized reporting dashboards integrate seamlessly with your backend CMS, such as Shopify, providing you with clear and actionable insights.

Fully Customizable Dashboards: We create bespoke reporting dashboards tailored to each client's specific needs, connecting datasets from all your active ad platforms and any other first-party systems.
Simplified Insights:: Our reports are designed to be user-friendly, offering simple yet comprehensive insights that allow you to easily understand and act on the data.
Foundation for Communication:: Reporting serves as the backbone of our agency-client communication. You will always have a clear view of how your campaigns are performing and what actions are being taken to drive success.

Our Lead Generation Advertising Tech Stack

Some of the tools and technology we use to help our client’s campaigns outperform their competition.

AdVenture's Pillars of Advertising Excellence

We don't offer cookie-cutter solutions, and we don't approach any two accounts the same way.

Proven Track Record

Our proven track record is a mosaic of over 500 clients from varied sectors, including DTC e-commerce, local services, SaaS, B2B lead gen, financial services, insurance, government agencies, educational institutions, manufacturing, private equity, restaurants, food delivery, and more.

Our clients love us

The breadth of our experience is showcased in dozens of 5-star reviews on Clutch.io, reflecting our versatile expertise. Each client story, from a burgeoning startup to an established enterprise, echoes our commitment to tailored strategies and exceptional results, affirming our position as a leader in the digital marketing landscape.

Unrivaled Experience

Our team's strength lies in the diverse professional and educational backgrounds of its members, encompassing traditional advertising, branding, PR, accounting, journalism, finance, healthcare, psychology, and entrepreneurship. This unique mix of expertise allows for innovative, multifaceted approaches to PPC strategies.

We've built the best PPC training program on the planet

Further amplifying our capabilities is our world-class, proprietary training program, recognized and licensed by Fortune 100 companies for building their in-house PPC teams. This comprehensive training ensures that our team is not only versatile but also equipped with cutting-edge skills to drive success in the ever-evolving landscape of digital advertising.

We've trained more than 265K marketers worldwide

Our flagship course, "The Ultimate Google Ads Training," originally published in 2015, is the highest-selling Google Ads training course of all time. Since then, we've published best-selling courses on Facebook (Meta) advertising, landing page optimization, and retargeting strategies.

In 2023, we launched The AdVenture Academy, a comprehensive resource library for digital marketers filled with training videos, profit calculators, and budget templates.

In total, more than 265K marketers have taken our courses, many of whom work in marketing roles for brands like Tesla, Sports Illustrated, Lyft, Citibank, PayPal, Nasdaq, AMC Networks, and many many more!

Industry Experts on AI

As pioneers in integrating AI with advertising, we've been recognized by Google, and others, for our expertise.

We wrote the book on AI in advertising

Our bestselling book, Join or Die: Digital Advertising in the Age of Automation, originally published in 2020, is still recognized as the playbook for adopting AI strategies into paid media campaigns.

In 2023, AdVenture won a prestigious Netty Award for our use of AI in launching a luxury D2C ecommerce brand.

Our approach to AI-driven strategies not only sets industry standards but also delivers exceptional results, keeping us ahead in the digital advertising arena.

Never Always, Never Never

We're not dogmatic in our approach

We recognize that each business is unique and never apply a one-size-fits-all mentality to any project.

We are humbled by what we do not yet understand and constantly in pursuit of new information and ideas.

While we believe that AI-driven strategies are usually more effective than traditional, Manual CPC campaigns, we understand that there are always exceptions. We leave no stone unturned in our attempt to deliver the best possible recommendation for our clients.

No single strategy or tactic works for every business—never always. But also, never never. Your craziest ideas are welcome here. We'll never completely disregard any idea or strategy; we'll save those for a rainy day.

Fully in-house team of passionately stubborn brainiacs

With offices in NYC, Fort Lauderdale, and Philadelphia, our account managers bring over 150 years of combined experience to your account. While automation and AI are crucial, there’s nothing that replaces the thoughtfulness real humans bring to your very real budgets.

You’ll love your ROI, but you’ll love our people even more (well, maybe not).

Request A Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

Visit Us

New York
1074 Broadway
Woodmere, NY

Philadelphia
‍1617 John F. Kennedy Blvd
Philadelphia, PA

Florida
‍333 Las Olas Way
Fort Lauderdale, Florida

General Inquiries

info@adventureppc.com
(516) 218-3722

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