Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Our favorite book on the fundamental principles of persuasion.

Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. This is a must read for anyone interested in Conversion Rate Optimization

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins.

Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.

Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.

This is the best resource we've found for learning psychological principles in landing page design as well as advanced understanding of statistical and user testing. Keep this book handy as you develop your landing pages and as you write your creative sales copy!

This eye-opening introduction to behavioral economics will challenge you to look at the world through a different lens.

The art of preparing your audience to be receptive to your message before it is even delivered. Learn how to set the stage for effective communication.

Dense textbook, but detailed insights into many popular human motivational theories.

The best resource for improving your ad copy, emails, blog posts, and any other written content. An easy read with tons of actionable insights that we reference constantly.

One of the best business biographies out there.

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

This is the AdWords Bible. From search theory to in depth strategies, this is the no-fluff guide you need to jumpstart your PPC knowledge and skills. This the third (and most current edition).

This is the most enjoyable guide to usability testing and user experience you'll find in print, anywhere. It's concise, easy to read and full of highly practical and useful tips for improving your websites and landing pages. A must-read if you are even slightly inclined toward the science of good website experiences.

ONE OF AMAZON'S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store

The ultimate guide to human-centered design

The story of Nike, as told by its' iconic founder. Not necessarily a book about marketing, but we recommend it any chance we get. It's that good.

This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.

A must read for anyone that provides consulting services for clients. Good To Great outlines proven methods for running a great company.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Your digital campaigns provide an overwhelming amount of data. This book helps you translate that data into actionable insights.