Sponsored InMail allows you to reach your audience directly in their LinkedIn inbox with personalized, one-to-one messages. This format is particularly effective for B2B outreach, giving you the opportunity to send tailored invitations, offers, or follow-up messages to professionals who are more likely to engage with personalized content. Whether you're promoting a webinar, special offer, or product demo, InMail messages foster a direct and conversational connection with your prospects.

What sets Sponsored InMail apart is its ability to reach users when they’re active on LinkedIn, ensuring high open rates and engagement. It’s a powerful tool for lead nurturing and driving conversions, allowing you to deliver the right message to the right people, exactly when they’re most likely to take action.

LinkedIn’s Text Ads and Dynamic Ads offer cost-effective ways to drive traffic, generate leads, or increase brand awareness. Text Ads appear in the sidebar of the LinkedIn interface and are ideal for quick, high-visibility campaigns. These simple, clickable ads can be a great fit for budget-conscious businesses that want to drive traffic to a landing page or promote a specific offer to a highly targeted audience.

‍Dynamic Ads, on the other hand, are more personalized. They leverage user profile data—such as name, company, or job title—to create highly relevant, tailored experiences. Whether you’re running follower campaigns to grow your LinkedIn audience or promoting a job opportunity, Dynamic Ads allow for deeper engagement by making users feel directly addressed. Both formats are great for driving immediate action, whether it’s website visits, event registrations, or follower growth.

Connect with engaVideo content is a powerful medium for storytelling and engagement, and LinkedIn Video Ads provide an excellent opportunity to showcase your business through dynamic, eye-catching visuals. Whether you’re launching a new product, highlighting customer testimonials, or offering a behind-the-scenes look at your company, video ads allow you to deliver complex messages in an engaging format.

LinkedIn’s professional audience is more likely to engage with content that provides value, making video ads perfect for explaining technical products or services, demonstrating use cases, or sharing thought leadership in a way that captures attention and drives deeper connections. Video is ideal for both brand building and lead generation, offering a higher level of engagement compared to static formats.ged listeners through programmatic podcast ads. With personalized ad placements on relevant shows, you can reach niche, attentive audiences in an environment free of distractions. As podcasts continue to grow in popularity, these ads provide a direct line to your customers in moments when they’re highly engaged and receptive.

LinkedIn is the ideal platform for Account-Based Marketing (ABM) strategies, allowing you to target specific companies, decision-makers, or key accounts with precision. ABM campaigns are perfect for businesses that are focused on reaching high-value prospects and creating personalized, highly relevant messaging for each account.Using LinkedIn’s advanced targeting, you can create custom campaigns that speak directly to your most important prospects, helping you engage decision-makers at every stage of the buyer’s journey. Whether you’re promoting a high-level industry report to a CEO or an in-depth product demo to a specific department, ABM on LinkedIn allows you to craft targeted, strategic campaigns that drive meaningful engagement and, ultimately, conversion from high-priority accounts.

LinkedIn’s Lead Gen Forms streamline the process of capturing leads by allowing users to submit their contact information directly within the platform. This frictionless experience is invaluable for businesses looking to generate high-quality leads from professionals without requiring them to navigate away from LinkedIn.

Lead Gen Forms are especially effective for gated content like eBooks, whitepapers, or reports, as well as for webinar sign-ups or event registrations. These forms are pre-filled with users' LinkedIn profile data, making it quick and easy for them to share their information, which improves both conversion rates and the quality of leads. By integrating these leads directly into your CRM, you can nurture and convert them efficiently.

LinkedIn is a powerful tool for promoting B2B events like webinars, conferences, or industry workshops. Event promotion campaigns on LinkedIn allow you to reach professionals who are actively seeking opportunities for learning and networking. You can use Sponsored Content, InMail, or Dynamic Ads to drive registrations, share event details, and build anticipation with a highly targeted audience.

By using LinkedIn’s robust targeting options, you can ensure your event promotions reach the right audience—whether you're focusing on a specific industry, job title, or geographical region. LinkedIn’s event promotion tools make it easy to drive awareness and build meaningful engagement before, during, and after the event, ensuring that you attract high-quality attendees who are genuinely interested in your content.