PPC Tuneup

Not looking for full service, ongoing PPC management? Our PPC Tuneup service is where you get a professionally built (or rebuilt) AdWords and Bing account.

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"It has been an absolute pleasure working with the Adventure Media Group team. They are extremely knowledgeable and resourceful on all matters PPC. In addition, everyone I have come in contact with is so friendly and willing to assist, creating a very enjoyable business relationship."

Keo Brown

Marketing Director

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What is a PPC tuneup?

Our PPC Tuneup program is where our team either builds a new AdWords account from scratch, or we thoroughly optimize your existing campaigns.

We’ll optimize components like campaign and ad group structure, we’ll diagnose and test conversion tracking, we’ll work with your team to develop a highly profitable bidding strategy, and we’ll even develop strategies that you can implement on your own to keep the campaigns performing to their fullest potential.

Many of our small business clients begin the relationship with a PPC Tuneup and then hire us for full service, ongoing PPC management shortly thereafter.

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Our PPC Tuneup Process

Here’s what we’ll be looking at to make sure we deliver your campaigns back to you in tip top shape, ready to kick a**.

Understanding your business objectives

Before beginning work restructuring your campaigns, we need to fully understand your business and the psychographics of your target audience. We'll be researching your competitors while getting a better understanding of the products and services you sell.

Developing a strategic plan for your account

Once we have a clear understanding of who you are, what you sell and your profit margins, our team will begin developing a strategy for your PPC campaigns. We'll figure out an ideal structure for your ad groups and keywords, and we'll develop a profitable bidding strategy that can be optimized for performance each month.

Building (or rebuilding) your account and campaigns

Our in-house PPC management team will work on building out your entire campaign as if it were brand new, working on campaign structure, geographic targeting, audience segmentation, ad group organization, keywords and negative keywords, and more. Whether we're working on a new account or rebuilding your current campaigns, you'll get back an account ready to outperform your competition.

Optimization blueprint for you and your team

We're not just going to work on your campaigns and hand them back to you. We'll prepare a detailed blueprint that you and your team can reference to optimize your campaigns in accordance with the strategies we used for your account. If you ever need full service AdWords management, our team will be here to take over where we left off.

PPC Tuneup Pricing

The price of a PPC Tuneup varies based on the size of your campaigns and complexity of your business model. Contact us today to speak with a representative and to learn more about our PPC Tuneup program.

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Included In Your PPC Tuneup

Here’s some of what you can expect when you hire our team to restructure your Google AdWords account.

Conversion Tracking

Our team will implement conversion tracking on your website, or we’ll work with your developer to make sure the codes we send are implemented properly.

If we’re taking over preexisting campaigns where conversion tracking has already been installed, we’ll perform thorough tests to make sure revenue and conversions are being tracked accurately.

In fact, we won’t launch a campaign before being certain that the data we’re collecting reports conversions properly.

Remarketing Campaign Setup

Remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors when they’re browsing other websites like blogs, news sites and social media sites like Facebook, Twitter, Instagram, YouTube and LinkedIn.

Many of our clients see extraordinary returns on their remarketing campaigns, bringing qualified traffic back to their site to complete the conversion goal they want their visitors to take.

Our team will install and configure all applicable remarketing tags, as well as manage the remarketing audience creation and segmentation.

In-depth competitive analysis

Our team will conduct thorough competitive analysis, researching and compiling data on the ad campaigns of your competitors.

We’ll analyze their monthly spend, how their ad copy has changed over time, which keywords of theirs bring in the most traffic, and how much overlap they’ve had with your ads in the auction month over month.

All this data will be presented to you in a clear, easy to read format, but we’ll also be using it to guide our campaign strategy.