166% Revenue Increase for Hanes Brand with Segmented B2B / B2C Strategy
Soft. Simple. Sustainable. Alternative Apparel sells clothing with these three ideas in mind. We needed to differentiate between users who were searching for B2C versus someone who may be looking for screen printing (the B2B side). As a result of our PPC efforts and the new B2B initiatives, revenue increased by 166% and ROAS increased by 64%.