The AdVenture Blog

Thoughts, trends and up to date insights all things PPC and digital marketing.

Industry News

The Cookieless Future: How Retail Brands are Going Direct

published on

April 11, 2022

The Isaac Rudansky Show Podcast

Guests include Rand Fishkin, Neil Patel, Daniel Gilbert and more!

Listen Now

Industry News

How “Strategy” Will Shape The Future of Digital Advertising

published on

March 12, 2025

Industry News

Integrating WhatConverts to Unlock Better Data and Triple ROAS for TekBrands

published on

January 14, 2025

Thoughts

Rethinking Brand Loyalty Across Generations

published on

January 2, 2025

Thoughts

The Silent Impact Meta Ads Have On Google Searches

published on

December 26, 2024

Thoughts

ROAS Is Not a KPI: Rethinking Metrics in Digital Advertising

published on

December 19, 2024

Industry News

ChatGPT's Advertising Opportunity

published on

December 11, 2024

Thoughts

From Oysters to Pizza: 90+ Years of Distinctive Advertising

published on

December 2, 2024

Industry News

Simplifying Shopify Advertising with StackAdapt Integration

published on

November 27, 2024

Google Ads

Ensuring Accurate Data Quality with Data Exclusions in Google Ads

published on

November 21, 2024

Google Ads

Understanding Seasonality Bid Adjustments in Google Ads

published on

November 18, 2024

Industry News

Understanding AdSkate's "Attention Score": A New Metric to Gauge Ad Effectiveness and Engagement

published on

November 18, 2024

Access Guide

How to Add Users to Google Tag Manager and Manage Access

published on

November 11, 2024

Access Guide

How to Add Users to Google Search Console

published on

November 5, 2024

Lessons from Join or Die

The Four Dimensions of Liquidity in PPC Campaigns

published on

November 5, 2024

Access Guide

How to Grant a User Access to HubSpot

published on

November 5, 2024

Access Guide

Step-by-Step Guide to Setting Up Your Google Analytics Account [Instructional Video]

published on

November 5, 2024

Access Guide

Google Tag Manager Set Up and Installation [Instructional Video]

published on

October 30, 2024

Industry News

Has Your Law Firm’s GLSA Hit a Wall? Here's What You Need to Know

published on

October 21, 2024

Access Guide

How to Add Users to GA4

published on

October 2, 2024

Consulting

How Share of Search Helps Predict Market Share: A Marketer’s Guide

published on

September 26, 2024

Facebook Ads

Getting Started with User-Generated Content and How to Use it in Your Strategy

published on

September 24, 2024

Google Ads

The Truth About Ad Quality: Is Ad Strength Telling the Full Story?

published on

September 12, 2024

Facebook Ads

Guide to Using Advantage+ in Meta

published on

September 11, 2024

Thoughts

Meet AdSkate: The Cheat Code to Successful Ad Creative

published on

August 29, 2024

Google Ads

Switching to Monthly Invoicing with Google Ads: A Step-by-Step Guide

published on

August 26, 2024

Access Guide

How to Add Users to Your LinkedIn Ads Account

published on

August 26, 2024

Paid Search

In for a Penny, In for a Pound: The Role of Availability in PPC Campaigns

published on

August 18, 2024

Access Guide

How to Add Agency Partners on Meta Ads

published on

July 29, 2024

Access Guide

How to Grant Access to Your Google Ads Account

published on

July 29, 2024

Thoughts

How to Increase Average Order Value (AOV)

published on

July 23, 2024

Industry News

Introducing Automated Local Services Ads Lead Credits

published on

July 9, 2024

Thoughts

Ideal Creative Specs Per Platform

published on

June 26, 2024

Industry News

Understanding Consent Mode: What It Is, Its Importance, and Implementation

published on

June 18, 2024

Paid Search

What’s New in v70 of the Mike Rhodes PMAX script?

published on

June 18, 2024

Paid Search

What is the PMAX Script, and how can it be used to help my campaigns?

published on

June 17, 2024

Paid Search

How to Implement the Performance Max Script + 4 Advanced Tips on Utilization

published on

June 17, 2024

Industry News

How Utilizing Profit-Based Bidding Transforms Marketing Decision-Making

published on

June 3, 2024

Paid Search

The New Customer Acquisition Feature in Google Ads: A Comprehensive Guide‍

published on

June 3, 2024

Thoughts

The 3rd Party Cookie Jar is Finally Empty ... Or is it? How Brands Are Using Customers.ai to Thrive in a Cookieless World

published on

May 24, 2024

Paid Search

Tips to Improve Your Performance Max Campaigns for Lead Generation Efforts

published on

May 23, 2024

Paid Search

Unlocking the Power of Search Themes in Performance Max Campaigns

published on

May 22, 2024

Paid Search

Performance Max: Branded Traffic and Branded Exclusions

published on

May 22, 2024

Paid Search

Maximizing AI in PPC Bidding: When Automation Works and When It Doesn’t

published on

May 21, 2024

Paid Search

Setting Up Call Rail in 7 Easy Steps + 3 Advanced Tips for Best Use

published on

May 20, 2024

Lessons from Join or Die

Limitations of Manual CPC

published on

April 29, 2024

Lessons from Join or Die

Contextual vs. Behavioral Targeting

published on

April 29, 2024

Lessons from Join or Die

Confidence vs Accuracy

published on

April 22, 2024

Lessons from Join or Die

The Learning Phase

published on

April 22, 2024

Lessons from Join or Die

All models are wrong, but some are useful

published on

April 15, 2024

Lessons from Join or Die

What To Do With Ubiquitous Data

published on

April 15, 2024

DOLAH Conference '24 | Advertising Solutions for the AI Revolution

published on

February 29, 2024

Industry News

Blending Emotion and Reason: Poppi's Revolutionary Approach in Super Bowl Advertising

published on

February 13, 2024

Google Ads

How to Effectively Dispute GLSA Leads: A Guide to Ensuring ROI

published on

October 19, 2023

Google Ads

7 Deadly Google Local Service Ad Account Sins

published on

October 5, 2023

Google Ads

Master Lead Management for Google Local Service Ads in 2023

published on

October 3, 2023

Google Ads

The Performance Max Ecommerce Checklist That Changes Everything

published on

September 13, 2023

Paid Search

Maximizing the Effectiveness of Your Competitor Search Campaigns

published on

June 29, 2023

Paid Search

Understanding the Role of the Modern PPC Agency in 2024

published on

April 6, 2023

Thoughts

How We Hacked Hiring in 2022

published on

November 21, 2022

Industry News

This Changes Everything: How Text-to-Image AI Will Shape The Future of Marketing

published on

October 10, 2022

Consulting

Here's How We Bootstrapped A Custom Attribution Solution for a Unicorn DTC Brand

published on

July 29, 2022

Industry News

Who Ate The Cookies?

published on

July 9, 2022

Industry News

Stitch Fix Opens Up About Post-iOS14 Facebook Struggles; Provides Case Study For All DTC Brands

published on

June 13, 2022

Consulting

AdVenture Media Reaches New Audiences with StackAdapt

published on

May 17, 2022

Industry News

The Cookieless Future: How Retail Brands are Going Direct

published on

April 11, 2022

Thoughts

How to Conquer the Challenges of Opening a Second Office

published on

December 29, 2021

Industry News

AdVenture Media Group Secures their Spot on Clutch’s 2021 List of Top 1000 Companies

published on

December 20, 2021

Product Reviews

AdVenture's "Join or Die" Named A Top Advertising Book of All Time

published on

December 2, 2021

Google Ads

AdVenture's CEO Patrick Gilbert Keynotes "Friends of Search" Conference in Amsterdam

published on

November 29, 2021

Thoughts

How to Master a Presentation

published on

November 15, 2021

Thoughts

AdVenture Media Group: Taking The Neurotic Digital Advertising Approach To Drive Profits

published on

November 2, 2021

Industry News

Vote for Patrick & Isaac as Top 25 PPC Experts!

published on

October 27, 2021

Thoughts

How to Find the Best Freelancers

published on

October 12, 2021

Thoughts

Why Marketers and CEOs Rarely See Eye-To-Eye

published on

July 13, 2021

Industry News

A Practical Guide To Conducting Industry and Market Research

published on

July 7, 2021

Google Ads

How to Increase Market Share With Bottom Funnel Strategy

published on

June 22, 2021

Google Ads

Q & A With Patrick Gilbert on Digital Advertising in the Age of Automation

published on

June 16, 2021

Industry News

AdVenture Media A Top Ranked Facebook and Instagram Marketing Company According To DesignRush

published on

June 16, 2021

Industry News

AdVenture Media A Top Ranked Digital Advertising Agency According To DesignRush

published on

June 15, 2021

Industry News

AdVenture Media A Top Ranked PPC Management Company According To DesignRush

published on

June 15, 2021

Thoughts

How To Get Your Foot In The Door

published on

June 7, 2021

Industry News

Design Rush Ranks AdVenture a Top 10 NY-based Digital Marketing Agency

published on

June 1, 2021

Google Ads

How to Leverage Data to Drive Performance

published on

May 19, 2021

Industry News

Ecommerce Brand Seeks To Calculate COVID-19 Impact On 2020 Revenue Growth; Shocked By Results

published on

May 5, 2021

Google Ads

How to Plan PPC Campaigns in an AI & Machine Learning World

published on

May 5, 2021

Industry News

AdVenture Media Ranks #1 on Digital's Best PPC Companies of 2021

published on

April 15, 2021

Thoughts

How to Start Your Own Agency (With No Prior Experience)

published on

April 13, 2021

Industry News

How to Understand iOS 14 and the Shift Towards a Cookie-less World

published on

March 30, 2021

Facebook Ads

How to Implement Conversions API

published on

March 25, 2021

Thoughts

How to Fundraise $10.6M During a Pandemic

published on

March 18, 2021

Industry News

AdVenture Media Ranks #1 on Digital's Best Google Adwords Management Services Of 2021

published on

March 15, 2021

Google Ads

How to Choose a Bid Strategy

published on

March 11, 2021

Google Ads

How to Understand Smart Shopping

published on

March 3, 2021

Thoughts

The Importance of Asking Colleagues for Help

published on

February 24, 2021

Thoughts

How to Market an Online Course and Get New Clients

published on

February 17, 2021

AdWords Tips

How to Train Google's Bidding Algorithm

published on

February 15, 2021

Thoughts

The Three Categories of Logical Reasoning

published on

February 15, 2021

Google Ads

How iOS 14 Will Impact Advertisers and Advice on Campaign Management

published on

February 4, 2021

Thoughts

Forests & Trees: How To Train Your Brain To See Both

published on

January 25, 2021

Google Ads

How Implementing an Automated Bidding Strategy Gives You Access to More Signal Data

published on

January 25, 2021

01

Our
Team

meet our team

02

Our
Clients

see our clients

03

Our
Training

visit our academy

Request A Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

Visit Us

New York
1074 Broadway
Woodmere, NY

Philadelphia
1429 Walnut Street
Philadelphia, PA

Florida
433 Plaza Real
Boca Raton, FL

General Inquiries

info@adventureppc.com
(516) 218-3722