The AdVenture Blog

Thoughts, trends and up to date insights all things PPC and digital marketing.

Industry News

The Cookieless Future: How Retail Brands are Going Direct

published on

April 11, 2022

The Isaac Rudansky Show Podcast

Guests include Rand Fishkin, Neil Patel, Daniel Gilbert and more!

Listen Now

Industry News

Understanding AdSkate's "Attention Score": A New Metric to Gauge Ad Effectiveness and Engagement

published on

November 18, 2024

Google Ads

Understanding Seasonality Bid Adjustments in Google Ads

published on

November 18, 2024

Access Guide

How to Add Users to Google Tag Manager and Manage Access

published on

November 11, 2024

Access Guide

Step-by-Step Guide to Setting Up Your Google Analytics Account [Instructional Video]

published on

November 5, 2024

Access Guide

How to Grant a User Access to HubSpot

published on

November 5, 2024

Lessons from Join or Die

The Four Dimensions of Liquidity in PPC Campaigns

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November 5, 2024

Access Guide

How to Add Users to Google Search Console

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November 5, 2024

Access Guide

Google Tag Manager Set Up and Installation [Instructional Video]

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October 30, 2024

Industry News

Has Your Law Firm’s GLSA Hit a Wall? Here's What You Need to Know

published on

October 21, 2024

Access Guide

How to Add Users to GA4

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October 2, 2024

Consulting

How Share of Search Helps Predict Market Share: A Marketer’s Guide

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September 26, 2024

Facebook Ads

Getting Started with User-Generated Content and How to Use it in Your Strategy

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September 24, 2024

Google Ads

The Truth About Ad Quality: Is Ad Strength Telling the Full Story?

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September 12, 2024

Facebook Ads

Guide to Using Advantage+ in Meta

published on

September 11, 2024

Thoughts

Meet AdSkate: The Cheat Code to Successful Ad Creative

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August 29, 2024

Access Guide

How to Add Users to Your LinkedIn Ads Account

published on

August 26, 2024

Google Ads

Switching to Monthly Invoicing with Google Ads: A Step-by-Step Guide

published on

August 26, 2024

Paid Search

In for a Penny, In for a Pound: The Role of Availability in PPC Campaigns

published on

August 18, 2024

Access Guide

How to Grant Access to Your Google Ads Account

published on

July 29, 2024

Access Guide

How to Add Agency Partners on Meta Ads

published on

July 29, 2024

Thoughts

How to Increase Average Order Value (AOV)

published on

July 23, 2024

Industry News

Introducing Automated Local Services Ads Lead Credits

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July 9, 2024

Thoughts

Ideal Creative Specs Per Platform

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June 26, 2024

Paid Search

What’s New in v70 of the Mike Rhodes PMAX script?

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June 18, 2024

Industry News

Understanding Consent Mode: What It Is, Its Importance, and Implementation

published on

June 18, 2024

Paid Search

How to Implement the Performance Max Script + 4 Advanced Tips on Utilization

published on

June 17, 2024

Paid Search

What is the PMAX Script, and how can it be used to help my campaigns?

published on

June 17, 2024

Paid Search

The New Customer Acquisition Feature in Google Ads: A Comprehensive Guide‍

published on

June 3, 2024

Industry News

How Utilizing Profit-Based Bidding Transforms Marketing Decision-Making

published on

June 3, 2024

Thoughts

The 3rd Party Cookie Jar is Finally Empty ... Or is it? How Brands Are Using Customers.ai to Thrive in a Cookieless World

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May 24, 2024

Paid Search

Tips to Improve Your Performance Max Campaigns for Lead Generation Efforts

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May 23, 2024

Paid Search

Performance Max: Branded Traffic and Branded Exclusions

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May 22, 2024

Paid Search

Unlocking the Power of Search Themes in Performance Max Campaigns

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May 22, 2024

Paid Search

Maximizing AI in PPC Bidding: When Automation Works and When It Doesn’t

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May 21, 2024

Paid Search

Setting Up Call Rail in 7 Easy Steps + 3 Advanced Tips for Best Use

published on

May 20, 2024

Lessons from Join or Die

Contextual vs. Behavioral Targeting

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April 29, 2024

Lessons from Join or Die

Limitations of Manual CPC

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April 29, 2024

Lessons from Join or Die

The Learning Phase

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April 22, 2024

Lessons from Join or Die

Confidence vs Accuracy

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April 22, 2024

Lessons from Join or Die

What To Do With Ubiquitous Data

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April 15, 2024

Lessons from Join or Die

All models are wrong, but some are useful

published on

April 15, 2024

DOLAH Conference '24 | Advertising Solutions for the AI Revolution

published on

February 29, 2024

Industry News

Blending Emotion and Reason: Poppi's Revolutionary Approach in Super Bowl Advertising

published on

February 13, 2024

Google Ads

How to Effectively Dispute GLSA Leads: A Guide to Ensuring ROI

published on

October 19, 2023

Google Ads

7 Deadly Google Local Service Ad Account Sins

published on

October 5, 2023

Google Ads

Master Lead Management for Google Local Service Ads in 2023

published on

October 3, 2023

Google Ads

The Performance Max Ecommerce Checklist That Changes Everything

published on

September 13, 2023

Paid Search

Maximizing the Effectiveness of Your Competitor Search Campaigns

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June 29, 2023

Paid Search

Understanding the Role of the Modern PPC Agency in 2024

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April 6, 2023

Thoughts

How We Hacked Hiring in 2022

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November 21, 2022

Industry News

This Changes Everything: How Text-to-Image AI Will Shape The Future of Marketing

published on

October 10, 2022

Consulting

Here's How We Bootstrapped A Custom Attribution Solution for a Unicorn DTC Brand

published on

July 29, 2022

Industry News

Who Ate The Cookies?

published on

July 9, 2022

Industry News

Stitch Fix Opens Up About Post-iOS14 Facebook Struggles; Provides Case Study For All DTC Brands

published on

June 13, 2022

Consulting

AdVenture Media Reaches New Audiences with StackAdapt

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May 17, 2022

Industry News

The Cookieless Future: How Retail Brands are Going Direct

published on

April 11, 2022

Thoughts

How to Conquer the Challenges of Opening a Second Office

published on

December 29, 2021

Industry News

AdVenture Media Group Secures their Spot on Clutch’s 2021 List of Top 1000 Companies

published on

December 20, 2021

Product Reviews

AdVenture's "Join or Die" Named A Top Advertising Book of All Time

published on

December 2, 2021

Google Ads

AdVenture's CEO Patrick Gilbert Keynotes "Friends of Search" Conference in Amsterdam

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November 29, 2021

Thoughts

How to Master a Presentation

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November 15, 2021

Thoughts

AdVenture Media Group: Taking The Neurotic Digital Advertising Approach To Drive Profits

published on

November 2, 2021

Industry News

Vote for Patrick & Isaac as Top 25 PPC Experts!

published on

October 27, 2021

Thoughts

How to Find the Best Freelancers

published on

October 12, 2021

Thoughts

Why Marketers and CEOs Rarely See Eye-To-Eye

published on

July 13, 2021

Industry News

A Practical Guide To Conducting Industry and Market Research

published on

July 7, 2021

Google Ads

How to Increase Market Share With Bottom Funnel Strategy

published on

June 22, 2021

Industry News

AdVenture Media A Top Ranked Facebook and Instagram Marketing Company According To DesignRush

published on

June 16, 2021

Google Ads

Q & A With Patrick Gilbert on Digital Advertising in the Age of Automation

published on

June 16, 2021

Industry News

AdVenture Media A Top Ranked PPC Management Company According To DesignRush

published on

June 15, 2021

Industry News

AdVenture Media A Top Ranked Digital Advertising Agency According To DesignRush

published on

June 15, 2021

Thoughts

How To Get Your Foot In The Door

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June 7, 2021

Industry News

Design Rush Ranks AdVenture a Top 10 NY-based Digital Marketing Agency

published on

June 1, 2021

Google Ads

How to Leverage Data to Drive Performance

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May 19, 2021

Google Ads

How to Plan PPC Campaigns in an AI & Machine Learning World

published on

May 5, 2021

Industry News

Ecommerce Brand Seeks To Calculate COVID-19 Impact On 2020 Revenue Growth; Shocked By Results

published on

May 5, 2021

Industry News

AdVenture Media Ranks #1 on Digital's Best PPC Companies of 2021

published on

April 15, 2021

Thoughts

How to Start Your Own Agency (With No Prior Experience)

published on

April 13, 2021

Industry News

How to Understand iOS 14 and the Shift Towards a Cookie-less World

published on

March 30, 2021

Facebook Ads

How to Implement Conversions API

published on

March 25, 2021

Thoughts

How to Fundraise $10.6M During a Pandemic

published on

March 18, 2021

Industry News

AdVenture Media Ranks #1 on Digital's Best Google Adwords Management Services Of 2021

published on

March 15, 2021

Google Ads

How to Choose a Bid Strategy

published on

March 11, 2021

Google Ads

How to Understand Smart Shopping

published on

March 3, 2021

Thoughts

The Importance of Asking Colleagues for Help

published on

February 24, 2021

Thoughts

How to Market an Online Course and Get New Clients

published on

February 17, 2021

Thoughts

The Three Categories of Logical Reasoning

published on

February 15, 2021

AdWords Tips

How to Train Google's Bidding Algorithm

published on

February 15, 2021

Google Ads

How iOS 14 Will Impact Advertisers and Advice on Campaign Management

published on

February 4, 2021

Google Ads

How Implementing an Automated Bidding Strategy Gives You Access to More Signal Data

published on

January 25, 2021

Thoughts

Forests & Trees: How To Train Your Brain To See Both

published on

January 25, 2021

Thoughts

Chapter 7: An Idiotic Optimist on Failing

published on

October 23, 2020

Industry News

Roku Doesn’t Get It: Why Emerging Digital Ad Platforms Are Failing to Challenge the Facebook-Google Duopoly

published on

October 21, 2020

Thoughts

CTR Calculator: Are Your Digital Campaigns Worth Your Effort?

published on

August 1, 2020

Thoughts

An analysis of What Would You Wish For: David Sable's new children's book is deeper than it appears

published on

March 5, 2020

Paid Search

Pharmaceutical Advertising: The Ultimate Guide To Google Ads Pharmaceutical Campaigns

published on

February 23, 2020

Industry News

AdVenture Media Group Named a Clutch 1000 Global Leader Among B2B Firms

published on

December 29, 2019

Google Ads

The Updated Playbook for the Modern Google Ads Auction, Account Structure, and Automation

published on

December 18, 2019

Thoughts

The Campaign to Elect Andrew Yang

published on

November 27, 2019

Google Ads

Google Ads: New Smart Campaigns and Ads Explained

published on

November 8, 2019

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