The AdVenture Blog

Thoughts, trends and up to date insights all things PPC and digital marketing.

Industry News

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May 6, 2025

Google Introduces AI Max for Search Campaigns

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May 1, 2025

How Paid Media is Reshaping the Beauty Industry in 2025 (And What Brands Need to Know)

Thoughts

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April 21, 2025

Why market research matters for performance advertisers more than ever before

Industry News

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April 8, 2025

The Digital Advertising Crucible: How Trump's Tariffs Are Changing the Google, Meta, and Amazon Landscape

Industry News

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April 7, 2025

How Trump-Era Tariffs Are Reshaping E-Commerce and PPC Strategy in 2025

Industry News

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April 6, 2025

Generative AI Shopping Assistants and the Future of Google’s Ad Business

Consulting

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March 28, 2025

Beyond Search: How AiWareness™ Positions Your Brand for the New Era of AI-Mediated Discovery

Industry News

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March 28, 2025

Rethinking Marketing Measurement: How To Spend Your Budget Like an NFL GM

Thoughts

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March 26, 2025

The As-Is Model: Understanding Your Current Trajectory in Marketing Strategy

Industry News

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March 12, 2025

How “Strategy” Will Shape The Future of Digital Advertising

Industry News

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January 14, 2025

Integrating WhatConverts to Unlock Better Data and Triple ROAS for TekBrands

Thoughts

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January 2, 2025

Rethinking Brand Loyalty Across Generations

Thoughts

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December 26, 2024

The Silent Impact Meta Ads Have On Google Searches

Thoughts

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December 19, 2024

ROAS Is Not a KPI: Rethinking Metrics in Digital Advertising

Industry News

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December 11, 2024

ChatGPT's Advertising Opportunity

Thoughts

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December 2, 2024

From Oysters to Pizza: 90+ Years of Distinctive Advertising

Industry News

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November 27, 2024

Simplifying Shopify Advertising with StackAdapt Integration

Google Ads

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November 21, 2024

Ensuring Accurate Data Quality with Data Exclusions in Google Ads

Google Ads

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November 18, 2024

Understanding Seasonality Bid Adjustments in Google Ads

Industry News

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November 18, 2024

Understanding AdSkate's "Attention Score": A New Metric to Gauge Ad Effectiveness and Engagement

Access Guide

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November 11, 2024

How to Add Users to Google Tag Manager and Manage Access

Access Guide

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November 5, 2024

How to Add Users to Google Search Console

Lessons from Join or Die

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November 5, 2024

The Four Dimensions of Liquidity in PPC Campaigns

Access Guide

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November 5, 2024

How to Grant a User Access to HubSpot

Access Guide

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November 5, 2024

Step-by-Step Guide to Setting Up Your Google Analytics Account [Instructional Video]

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