Integrating WhatConverts to Unlock Better Data and Triple ROAS for TekBrands

For lead generation businesses, one of the biggest hurdles is turning data into actionable insights. It’s not just about driving leads; it’s about driving the right leads. But what happens when you don’t have the tools to understand lead quality?

This was the exact challenge our client TekBrands faced. As the parent company to four distinct brands—MemoryStitch, AccuCut, AccuQuilt, and CustomShapePros—TekBrands struggled to gather meaningful insights about their campaigns. Their previous agency couldn’t connect the dots between campaigns, lead quality, and ROI, leaving TekBrands in a cycle of unpredictability.

TekBrands came to us needing a partner who could help them:

          Gain deeper insights into which campaigns were driving valuable leads.

          Solve the issue of low-quality traffic and wasted ad spend.

          Build tailored strategies for each brand to grow in a competitive market.

Enter AdVenture Media, armed with expertise and the power of WhatConverts to unlock the data TekBrands needed.

Strategy

Our first priority was clear: fix the blind spots in TekBrands’ Google Ads data. While traditional reporting can show impressions, clicks, and even conversions, it often stops short of revealing the full picture—lead quality.

To solve this, we introduced WhatConverts, a tracking and optimization tool designed to provide granular insights into every lead. This was a game-changer for TekBrands, as it enabled them to finally connect the dots between campaign performance and actual value.

Here’s how this transformed their strategy:

Lead Tracking: Each lead was tagged with critical details, including the keyword, campaign, and ad creative that drove it.

Lead Scoring: AdVenture Media could now distinguish high-value Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) from low-quality traffic.

Campaign Optimization: By understanding which campaigns and keywords generated the best leads, we were able to reallocate budgets toward the highest-performing strategies.

With these insights, our team tailored strategies for each brand within the TekBrands portfolio, addressing their unique challenges.

For example:

          MemoryStitch: Focused on maximizing lead volume with targeted campaigns.

          AccuQuilt: Prioritized high-value SQLs for B2B opportunities.

          CustomShapePros: Leveraged WhatConverts data to refine niche keyword targeting.

With WhatConverts, we weren’t just optimizing for clicks or conversions; we were optimizing for value.

Results

Thanks to the integration of WhatConverts, TekBrands gained unparalleled visibility into their Google Ads performance—and the results were undeniable:

          3X ROAS (Return on Ad Spend) across all four brands.

        $60 average CPA (Cost Per Acquisition), far below industry benchmarks.

          Significant improvement in lead quality, reducing wasted ad spend on low-value traffic.

By leveraging better data and insights, AdVenture Media transformed TekBrands’ digital marketing efforts, creating a cohesive strategy across six advertising channels while maintaining the unique identity of each brand.

Why Better Data Matters

For lead gen businesses, the difference between success and failure often comes down to one thing: data. Without tools like WhatConverts, businesses risk wasting ad spend on leads that don’t convert into revenue. By focusing on lead quality instead of just volume, TekBrands was able to drive predictable, scalable growth.

AdVenture Media’s success with TekBrands proves that better insights lead to better results. By unlocking the power of WhatConverts, we helped a multi-brand company not only grow but thrive in a highly competitive space.

If your business struggles to make sense of its Google Ads data, reach out to our team. With the right tools and expertise, you can turn guesswork into growth.