Home Service PPC and Paid Social Advertising

Our expert team specializes in creating targeted home service lead-generation campaigns across Google Ads, GLSA, Meta ads, Yelp Ads, and other Home Service channels to drive traffic and convert traffic into high-quality leads.

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Asurion's uBreakiFix Beats Revenue Target by 40% with 238% CPA decrease

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How We Helped SunAuto Tire & Service's 39 Brands Double Store Visits and Cut CPA By 27%

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TurnPoint Services Revenue Soars with AdVenture's PE Playbook

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Your Partner in Home Service Marketing Success

Lead generation for home service brands requires more than just long-tail keywords and landing page optimization.

Our comprehensive home service marketing strategies encompass PPC, Local SEO, GLSA ads, Yelp advertising, and paid social channels, tailored to the unique nuances of each neighborhood or market.

Comprehensive Home Service Marketing Strategy

Our holistic home service marketing strategy employs a cross-channel approach to drive success for local service businesses. We combine PPC and GLSA (Google Local Service) campaigns with Yelp Ads and Local SEO to boost your visibility in search results, ensuring your business appears when local customers are searching for services you offer.

Additionally, we utilize paid social channels like Meta Ads and Nextdoor to engage with your local community, building brand awareness and generating interest in your services. By integrating these channels, we create a cohesive and effective marketing strategy that targets high-quality leads and maximizes your local reach.

Local Strategies, Bespoke Solutions

No two lead generation businesses are the same, even if they operate within the same neighborhood. We take a unique approach to every client account, even if we've already worked with one of your competitors (which we probably have).

We also recognize that goals, close rates, deal sizes, and the overall business model might be different depending on your geographic location or other business nuances. We hear you! Our experience covers a wide range of niche local service categories, including:

Home Services (HVAC, Plumbing, Electrician, Pest Control, Roofing, Painters, Contractors)
Healthcare (Dentists, Physicians, CDPAP, Physical Therapy)
Automotive (Tire Repair, Oil Change, Mechanics)
Local Retail Chains (Gyms, Yoga Studios, Barber Shops, Electronics Repair,)
Franchise and Multi-Location Businesses
Law Firms

Lead Quality > Lead Quantity

Working closely with your sales team, we leverage insights from call tracking tools like CallRail, Call Tracking Metrics, and Invoca, along with CRM systems such as Salesforce, HubSpot, and ServiceTitan.

In industries susceptible to bot traffic and fraudulent leads, we proactively implement solutions like ClickCease to safeguard lead integrity. This vigilant approach not only boosts lead quantity but also ensures the leads we secure are authentic and highly valuable, enhancing your conversion rates and overall business performance.

To further enhance lead quality, we employ value-based bidding strategies that integrate seamlessly with your CRM data, assigning values for different quality leads and updating the values as each lead progresses through your sales pipeline.

This approach helps train the ad platform's AI to recognize which leads are most valuable, resulting in more budget and aggressive bids on these high-potential prospects in real-time.

When it comes to PPC, and GLSAs, AdVenture Media knows their product! The market is constantly changing, however, focuses on new solutions and pushes for a low lead cost. I highly recommend!

Joni Crume

Brand Marketing Manager

AdVenture Media's lead generation strategies consistently drive real client outcomes.

Are you tired of your marketing partners pointing fingers at one another? Is your PPC team blaming the SEO team for the drop in traffic? Is your paid social team blaming your creative team for the low engagement rates? Are all of these folks reporting great performance from their chosen "KPIs" while you continue to miss your overall marketing revenue and profitability targets?

Us too. We'll take accountability for real business outcomes and let the numbers speak for themselves.

$87M

adventure media Lead Gen advertising spend under management

10+

Years managing profitable Home Service campaigns of all shapes & sizes

125+

5-star reviews from Adventure Lead generation clients

Dominating The Home Services Market

With exposure across Google Search (PPC & SEO), GLSA, Yelp, and other local channels, we'll ensure that your brand meets the customer the moment they enter the buying cycle and remains in their consideration set throughout the "messy middle" journey.

Reputation & Brand Image Management

We'll recommend tools and strategies for managing online reviews and building a positive local reputation. We'll pair this with compelling creatives that leave a professional and memorable impression, setting your brand apart from the competition.

Profit-First Approach

Anyone can drive leads. It takes a savvy marketing team to identify the right leads, seeking the most valuable services you offer. We'll work with your team to understand your overall business objectives and sales targets, and build models that keep all of our goals aligned.

Finally, an agency that understands the nuances of ecommerce profitability

screenshot of shopping cart with total breakdown of profit

From ROAS to POAS

At AdVenture Meda, we understand that the ultimate goal of your advertising efforts is not just to generate revenue but to increase profitability. That’s why we advocate moving from Return on Ad Spend (ROAS) to Profit on Ad Spend (POAS).

Better Financial Insight: The shift to POAS ensures your advertising strategy aligns more closely with your bottom line, reflecting true financial outcomes.
Smarter Spending: POAS takes into account the cost of goods sold (COGS), operational costs, and other expenditures, enabling smarter spending decisions.
Enhanced Decision Making: Reporting on profit leads to more strategic resource allocation and, ultimately, stronger financial health for your business.

Goal-Oriented Optimization

We'll combine sophisticated data strategies and strategic campaign management to achieve your business objectives. We leverage first-party data, in-platform insights, and AI tools to ensure every tactic aligns with and drives your overarching goals.

Data-Driven Strategy: By combining first-party data with AI tools, we refine bidding strategies and ad creatives to ensure high engagement and conversion rates, directly supporting your profitability and growth objectives.
Comprehensive Budget Allocation Insights: We utilize advanced tools and scripts to visualize how your budget is distributed across various channels. This ensures your ad spend is efficiently directed toward the most impactful areas, optimizing campaign performance.
Detailed Search and Product Performance Analysis: We track search categories and analyze product performance, allowing us to refine keyword strategies and make informed decisions about product promotions, ultimately improving ROI.

Reporting

We prioritize transparent and insightful reporting to ensure our clients are always informed and empowered. Our customized reporting dashboards integrate seamlessly with your backend CMS, such as Shopify, providing you with clear and actionable insights.

Fully Customizable Dashboards: We create bespoke reporting dashboards tailored to each client's specific needs, connecting datasets from all your active ad platforms and any other first-party systems.
Simplified Insights:: Our reports are designed to be user-friendly, offering simple yet comprehensive insights that allow you to easily understand and act on the data.
Foundation for Communication:: Reporting serves as the backbone of our agency-client communication. You will always have a clear view of how your campaigns are performing and what actions are being taken to drive success.

Our Home Services Advertising Tech Stack

Some of the tools and technology we use to help our client’s campaigns outperform their competition.

AdVenture's Pillars of Advertising Excellence

We don't offer cookie-cutter solutions, and we don't approach any two accounts the same way.

Proven Track Record

Our proven track record is a mosaic of over 500 clients from varied sectors, including DTC e-commerce, local services, SaaS, B2B lead gen, financial services, insurance, government agencies, educational institutions, manufacturing, private equity, restaurants, food delivery, and more.

Our clients love us

The breadth of our experience is showcased in dozens of 5-star reviews on Clutch.io, reflecting our versatile expertise. Each client story, from a burgeoning startup to an established enterprise, echoes our commitment to tailored strategies and exceptional results, affirming our position as a leader in the digital marketing landscape.

Unrivaled Experience

Our team's strength lies in the diverse professional and educational backgrounds of its members, encompassing traditional advertising, branding, PR, accounting, journalism, finance, healthcare, psychology, and entrepreneurship. This unique mix of expertise allows for innovative, multifaceted approaches to PPC strategies.

We've built the best PPC training program on the planet

Further amplifying our capabilities is our world-class, proprietary training program, recognized and licensed by Fortune 100 companies for building their in-house PPC teams. This comprehensive training ensures that our team is not only versatile but also equipped with cutting-edge skills to drive success in the ever-evolving landscape of digital advertising.

We've trained more than 265K marketers worldwide

Our flagship course, "The Ultimate Google Ads Training," originally published in 2015, is the highest-selling Google Ads training course of all time. Since then, we've published best-selling courses on Facebook (Meta) advertising, landing page optimization, and retargeting strategies.

In 2023, we launched The AdVenture Academy, a comprehensive resource library for digital marketers filled with training videos, profit calculators, and budget templates.

In total, more than 265K marketers have taken our courses, many of whom work in marketing roles for brands like Tesla, Sports Illustrated, Lyft, Citibank, PayPal, Nasdaq, AMC Networks, and many many more!

Industry Experts on AI

As pioneers in integrating AI with advertising, we've been recognized by Google, and others, for our expertise.

We wrote the book on AI in advertising

Our bestselling book, Join or Die: Digital Advertising in the Age of Automation, originally published in 2020, is still recognized as the playbook for adopting AI strategies into paid media campaigns.

In 2023, AdVenture won a prestigious Netty Award for our use of AI in launching a luxury D2C ecommerce brand.

Our approach to AI-driven strategies not only sets industry standards but also delivers exceptional results, keeping us ahead in the digital advertising arena.

Never Always, Never Never

We're not dogmatic in our approach

We recognize that each business is unique and never apply a one-size-fits-all mentality to any project.

We are humbled by what we do not yet understand and constantly in pursuit of new information and ideas.

While we believe that AI-driven strategies are usually more effective than traditional, Manual CPC campaigns, we understand that there are always exceptions. We leave no stone unturned in our attempt to deliver the best possible recommendation for our clients.

No single strategy or tactic works for every business—never always. But also, never never. Your craziest ideas are welcome here. We'll never completely disregard any idea or strategy; we'll save those for a rainy day.

Fully in-house team of passionately stubborn brainiacs

With offices in NYC, Fort Lauderdale, and Philadelphia, our account managers bring over 150 years of combined experience to your account. While automation and AI are crucial, there’s nothing that replaces the thoughtfulness real humans bring to your very real budgets.

You’ll love your ROI, but you’ll love our people even more (well, maybe not).

Request A Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

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Visit Us

New York
1074 Broadway
Woodmere, NY

Philadelphia
‍1617 John F. Kennedy Blvd
Philadelphia, PA

Florida
‍333 Las Olas Way
Fort Lauderdale, Florida

General Inquiries

info@adventureppc.com
(516) 218-3722

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