OUR WORK

The Omnichannel Strategy that Slashed CPA by 41%

read case study

70%

Increase YoY in CTR

17%

Increase YoY in Conversions

41%

Decrease YoY in CPA

434%

Increase in CVR

Overview

New York Festivals (NYF) specializes in honoring exceptional advertising across multiple sectors including Health, Radio, and Film. With a vision to rival prestigious awards like Cannes and Clio, NYF employs a global panel of industry experts to judge and celebrate the most innovative and effective ad campaigns.

Goals

NYF approached AdVenture Media with several key objectives:

  • Amplify video views and engagement, particularly leading up to award submission deadlines.
  • Increase event registrations and sign-ups, focusing on a targeted audience including past entrants and their lookalikes.
  • Enhance purchases, with emphasis on timely conversions.
  • Expand YouTube channel subscriptions to increase overall reach and viewership.

Platforms Leveraged

Google Ads

Meta Ads

LinkedIn Ads

Challenges 

Before partnering with our agency, NYF faced several challenges in promoting its awards and events:

  • A unique sales cycle that peaked near submission deadlines.
  • Difficulty targeting a specific niche audience.
  • Underutilization of LinkedIn for precise targeting.
  • Budget allocation issues between the USA and other regions.
  • Remarketing challenges for re-engaging past engagers.
  • A need for a mobile-optimized strategy while recognizing desktop remains primary for submissions.

Strategy

Our marketing agency developed a comprehensive strategy to address NYF's unique challenges and achieve their goals:

Audience Segmentation: Focus on past entrants and lookalike audiences to enhance registrations and sign-ups.

Prospecting and Remarketing: Initiate with broad prospecting and switch to aggressive remarketing as deadlines approach, aiming to increase both engagement and purchases.

LinkedIn Targeting: Utilize LinkedIn's capabilities to target key demographics, companies, and job titles relevant to NYF's specific audience.

Geographic Budgeting: Divide campaigns between the USA and other regions to optimize budget allocation for maximum conversions.

Custom Audiences: Leverage audiences interested in industry publications like Ad Week to bolster NYF's reach and engagement.

Mobile Strategy: Keep mobile users engaged through optimized campaigns, acknowledging that the final conversion action mostly occurs on desktop.

Results

Our partnership with NYF yielded several significant achievements and results:

LinkedIn Targeting: Our strategic use of LinkedIn's targeting options directly addressed NYF's challenge of reaching a specific audience. This resulted in high engagement and conversions, validating our approach. Metrics: 70% YoY increase in CTR.

Remarketing: The challenge of re-engaging past ad engagers was mitigated through effective remarketing strategies. These efforts especially paid off in the days leading up to award submission deadlines. Metrics: 17% YoY increase in conversions.

Budget Allocation: One of NYF's challenges was budget allocation between the USA and other countries. Our strategy maximized conversions through optimized budget distribution. Metrics: 41% YoY decrease in CPA.

Critical Period Conversions: NYF had a unique sales cycle that peaked near submission deadlines. Our focused efforts during this period resulted in significant conversions. Metrics: 434% period-over-period increase in CVR (last 2 months compared to first 2 months).
By tackling each of NYF's unique challenges, AdVenture Media Group didn't just deliver measurable outcomes; we catapulted NYF closer to their aspirational vision. From leveraging unparalleled targeting capabilities to optimizing critical sales cycles, we moved the needle in a big way. These quantifiable metrics underscore NYF's substantial progress in becoming a globally acclaimed awards festival, elevating them in a competitive industry landscape.

Request A Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

Visit Us

New York
1074 Broadway
Woodmere, NY

Philadelphia
1617 John F. Kennedy Blvd
Philadelphia, PA

Florida
333 Las Olas Way
Fort Lauderdale, Florida

General Inquiries

info@adventureppc.com
(516) 218-3722

AdVenture Education

Over 300,000 marketers from around the world have leveled up their skillset with AdVenture premium and free resources. Whether you're a CMO or a new student of digital marketing, there's something here for you.

OUR BOOK

We wrote the #1 bestselleling book on performance advertising

Named one of the most important advertising books of all time.

buy on amazon
join or die bookjoin or die bookjoin or die book
OUR EVENT

DOLAH '24.
Stream Now
.

Over ten hours of lectures and workshops from our DOLAH Conference, themed: "Marketing Solutions for the AI Revolution"

check out dolah
city scape

The AdVenture Academy

Resources, guides, and courses for digital marketers, CMOs, and students. Brought to you by the agency chosen by Google to train Google's top Premier Partner Agencies.

Bundles & All Access Pass

Over 100 hours of video training and 60+ downloadable resources

Adventure resources imageview bundles →

Downloadable Guides

60+ resources, calculators, and templates to up your game.

adventure academic resourcesview guides →