Ideal Creative Specs Per Platform

Google

Landscape image

       Required ratio: 1.91:1.

       Recommended size: 1200 x 628px, (minimum: 600 x 314px).

       Maximum file size: 5120KB.

       Recommended number of assets: 3 (minimum: 1, maximum: 20).

Square image

       Required ratio: 1:1.

       Recommended size: 1200 x 1200px (minimum: 300 x 300px).

       Maximum file size: 5120KB.

       Recommended number of assets: 3 (minimum: 1, maximum: 20).

Portrait image

       Required aspect ratio: 4:5.

       Recommended size: 960 x 1200px (minimum: 480 x 600px).

       Maximum file size: none.

       Recommended number of assets: 1 (minimum: 0, Maximum: 20).

Square logo

       Required ratio: 1:1.

       Recommended size: 1200 x 1200px (minimum: 128 x 128px).

       Maximum file size: 5120KB.

       Recommended number of assets: 1 (minimum: 1, maximum: 5).

Landscape logo

       Required ratio: 4:1.

       Recommended size: 1200 x 300px (minimum: 512 x 128px).

       Maximum file size: 5120KB.

       Recommended number of assets: 1 (minimum: 0, maximum: 5).

Responsive display ad (image)

       1.91:1, minimum 600 x 314

       1:1, minimum 300 x 300

Responsive display ad (logo)

       1:1, minimum 128 x 128

       4:1, minimum 512 x 128

Video Ads: TrueView In-stream, Bumper video ad, Non-skippable video ad (banner)

       300 x 60

       Required ratio: 4:1.

       Recommended size: 1200 x 300px (minimum: 512 x 128px).

       Maximum file size: 5120KB.

       Recommended number of assets: 1 (minimum: 0, maximum: 5).

       Aspect ratio: 16:9 or 4:3. We recommend 16:9

       Video length: 15 or 20 seconds in length, depending on regional standards.

       Frame rate: 60fps

       File type: .mp4, .mov, .mpeg, .avi, or .asf

Outstream ads (logo)

       Anything 1:1, between 1x1 and  1024 x 1024

Discovery Ad (image)

       1.91:1, minimum 600 x 314

       1:1, minimum 300 x 300

Discovery ad (logo)

       1:1, minimum 128 x 128

Discovery carousel ad (image)

       1.91:1, minimum 600 x 314

Discovery carousel ad (square image)

       1:1, minimum 300 x 300

Discovery carousel ad (logo)

       1:1, minimum 128 x 128

Asset Requirements:

       File types: .jpg, .jpeg, .gif, and .png

       Dimensions: Maximum 4096 × 4096 pixels

       File size: Maximum 10 MB, but keep in mind that publishers may require smaller file sizes

       Landing page URL: Required

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Facebook

Image Ads

       1080 x 1920, 1080 x 1080, and 1200 x 628

Reel Placements

       File Type: MP4, MOV or GIF

       Ratio: 9:16

       Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC        audio compression at 128kbps+

       Resolution: At least 1080 x 1080 pixels

       Video Captions: Optional, but recommended

       Video Sound: Optional, but recommended

Story Placements

       1090 x 1920

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LinkedIn

Image Ratio

       1.91:1 (horizontal, desktop and mobile) 

       1:1 (square, desktop and mobile)

       1:1.91 (vertical, mobile only)

Video Ratio

       4:5 (vertical, 0.8), 9:16 (vertical; 0.57), 16:9 (landscape; 1.78), 1:1 (square; 1.0)Minimum width: 360                      pixels

       File Size: 75 KB (min) - 200 MB (max)

       Video File Type: MP4

       Video Sound Format: AAC or MPEG4

       Recommended frame rate: 30 frames per second

       Custom Thumbnail: Optional but recommended

       Maximum width: 1920 pixels

       Minimum height: 360 pixels

       Maximum height: 1920 pixels

       Minimum aspect ratio: 9:16 (0.563)

       Maximum aspect ratio: 16:9 (1.778)

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Pinterest

Profile Cover

       Landscape Image

       Required Ratio: 16:9

       Recommended Size: 800 x 450 px (minimum: 600 x 314px)

       Max File Size: 10MB (Supports PNG, JPG, GIF)

       Recommended Assets: 1

Profile Photo

       Square  Image

       Required Ratio: 1:1

       Recommended Size: 165 x 165 px (minimum: 160 px)

Static Images

       Vertical Image

       Required Ratio: 2:3 

       Recommended Size: 1,000 x 1,500 px

       Max File Size: Desktop 20 MB, In-app 32 MB

Video

       Vertical Image‍

       Required Ratio: 9:16

       Recommended Length: 6 to 15 seconds, Minimum 4 seconds

       Max File Size: Up to 2 GB

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StackAdapt Display

Standard display banner sizes

       Mobile Banner (320 x 50)

       Mobile Banner (300 x 50)

       Large Mobile Banner (320 x 100)

       Leaderboard (728 x 90)

       Large Leaderboard (970 x 90)

       Wide Skyscraper (160 x 600)

       Medium Rectangle (300 x 250)

       Half-Page Skyscraper (300 x 600)

       Billboard (970 x 250)

       Mobile Full-Page Interstitial - Portrait (320 x 480)

       Mobile Full-Page Interstitial - Landscape (480 x 320)

       Tablet Full-Page Interstitial - Portrait (768 x 1024)

       Tablet Full-Page Interstitial - Landscape (1024 x 768)

Accepted file formats

         JPG, PNG, GIF

       Optimal file size for JPG & PNG: 750 KB

       Max file size for GIF: 3.5 MB

       Creative must be high-resolution (minimum of 72 pixels per inch, recommended to be 144 pixels per               inch)

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Criteo

File Formats

       JPG or PNG files and The file size shouldn’t exceed 500 KB

Ratio

         320x50, 300x250, 728x90, and 300x600