Google Local Services Ads (GLSA) have emerged as an essential platform for businesses targeting local markets. As with any advertising platform, not all leads are relevant or valid. Disputing irrelevant or incorrect leads is vital for focusing your advertising efforts and maximizing ROI. Reasons to dispute can range from leads for services not offered to spam calls or even incorrect business information. This guide will outline a streamlined process for disputing GLSA leads based on these common issues.
Log in to your local services account and go straight to the dashboard. From here, navigate to the section where all your leads are displayed.
Click on each lead to inspect the details. First, check if the lead has been charged. If not, no further action is required.
If the lead is charged, read the text conversation or listen to the phone call recording to determine its relevance. This is your first line of assessment to figure out if the lead aligns with your business goals.
If the lead is irrelevant or incorrect, find the "Dispute Lead" option, located in the menu accessed via the three dots in the top right.
You'll be prompted to give a reason for the dispute. The reasons you can choose from include:
Once you’ve selected the reason, finalize the dispute by clicking "Submit."
This template will help with better organization and tracking. Log:
Following these steps will streamline your GLSA lead management process, allowing you to focus your budget on leads that genuinely contribute to your business growth.
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