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Google Tag Manager (GTM) is an essential tool for marketers and developers to manage website tags without needing to modify the site’s code directly. Before you can add users to your Google Tag Manager account, you need to have an account set up and GTM installed on your website. If you haven’t done that yet, here’s a quick guide to get started.
Step 1: Creating a Google Tag Manager Account
If you have created a Google Tag Manager account yet, skip to step 2.
1. Visit the Google Tag Manager website: Navigate to [tagmanager.google.com] and sign in with your Google account or create a new one.
2. Create a new account:
- Click “Create Account” and enter your account name (this could be your business name).
- Select your country.
3. Set up a container:
- Enter a container name
- Select the container type (choose "Web" for websites).
- Click “Create,” and agree to the terms of service.
4. Get the GTM container code:
- After setting up the account and container, GTM will provide two pieces of code.
- Navigate to Admin and then to Install Google Tag Manager.
You will then see the below screen with instructions to install the snippet of code
- Place the first code snippet in the `<head>` section of your site’s HTML.
- Place the second code snippet immediately after the opening `<body>` tag.
Step 2: Adding Users to Your Google Tag Manager Account
Once your GTM account is set up and the code is installed on your website, you can share access with team members or external partners. Google Tag Manager allows you to add users with specific permission levels for managing tags, triggers, and variables.
Here’s how you can add users:
Log into Google Tag Manager
Go to [tagmanager.google.com] and log into your account. Select the correct container, if you manage multiple accounts.
Navigate to Admin then to User Management
On the GTM dashboard, click on the Admin tab (located at the top of the page).
Under the Account column, click on User Management. This process will need to be done for both the account and the container as you can see in the highlighted picture below.
Add a New User
In the User Management screen, click the + button at the top-right of the page and select Add Users.
A window will appear where you can enter the email addresses of the people you want to add.
Assign Permissions
Choose the level of permissions for each user:
Account Level Permissions:
- Admin: Full control, including adding or removing users and containers.
- User: Access to view and manage tags without admin rights.
Container Permissions:
- Read: The user can view the container and tags but cannot edit.
- Edit: The user can make changes but not publish them.
- Approve: The user can approve changes but not publish them.
- Publish: The user can make, approve, and publish changes.
Choose the appropriate permissions for each user based on their role. We recommend our partners give us Admin permissions on the account and then Publish permission on the container.
Send Invitation
Once you’ve selected the users and their permission levels, click **Invite**.
The new users will receive an email invitation to access the GTM account. They must accept the invitation to gain access.
Google Tag Manager makes it simple to collaborate with others by providing granular access controls. Whether you’re working with an internal team or an external agency, you can assign the appropriate level of access to ensure smooth tag management while maintaining security and control over your GTM setup.
Having trouble with user access or setting up GTM? Feel free to reach out, and we’d be happy to assist you in getting your team set up properly!
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