Advertising Solutions for
Fitness & Sporting Goods Brands

Franchise yoga studios, sports equipment, and athletic apparel brands have all turned to AdVenture to profitably drive new customers. Whether you're seeking gym memberships, fitness app downloads, or retail sales, our success with health, fitness and sports brands will help you achieve sustainable growth across all channels.

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Scaling Growth for CanvasPrints.com Leads to 40% Increase in Orders Per Day

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AdVenture fuels Grown Brilliance's meteoric rise from $0 to $200,000,000 in revenue in 18 months

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Targeting High Value Customers Leads to 80% Revenue Drive for Michael Aram

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We're an agency, but you can also think of us as your Fractional CMO.

Over the last few years, many fitness brands who once relied exclusively on Meta advertising have struggled to sustain profitable growth in the post-COVID, post-iOS 14 era. The solution isn't just one missing creative idea or audience target—you need a real cross-channel, new customer acquisiiton strategy.

Ultimately, we'll take accountability for your success, like a Fractional CMO. We'll be an extension of your team. If there's a challenge standing in our way, we'll work with you to find a solution.

Blending Paid Search, Paid Social, Programmatic, & More

The modern consumer journey traverses through a complex web of digital touchpoints. Our Platform Agnostic Approach strategically positions your brand across crucial channels, from paid search and paid social to everything in between.

We'll help your brand discover the right audiences and tell your story through channels like Facebook Ads, Instagram Ads, Pinterest Ads, and TikTok Ads, as well as emerging channels like Podcasts, CTV, and Digital Out of Home (DOOH).

Simultaneously, we'll capture demand at the bottom of the funnel through Google Search, Google Shopping, Performance Max, Bing Ads, and programmatic retargeting. This comprehensive approach ensures precise targeting and impactful presence at every stage of the consumer journey.

Media planning is a key aspect of our service offering, but without proper analytics, attribution, and an understanding of how your customers travel from initial trigger to purchase—and a strategy that ties all of this together—no brand can sustain profitable growth.

Bespoke Strategies & Service Offerings

No two fitness businesses are the same. We take a unique approach to every client account, even if we've already worked with one of your competitors (which we probably have).

We also recognize that goals, margins, supply chain, and the overall business model might be different. We hear you! Our experience covers a wide range of niche fitness categories, including:

Gym Franchises
Sporting Goods & Training Equipment
Athletic Apparel
Yoga, Pilates, HIIT and Barre Studios
Fitness Apps

Deep Experience With The Sports & Fitness Industries

The COVID-19 pandemic turned the sports & fitness industries upside down. The average American is more health-conscious than ever, however, consumers are seeking more unique fitness routines.

In-person and at-home fitness options can both thrive. Boutique studios offering HIIT, low-impact, hot yoga, or barre have also been on the rise. Pickleball has exploded. Consumers are spending more on golf equipment and tennis lessons than ever before. These weekend warriors are filling their closets with new athlesuire apparel and fitness wearables.

All of this makes for a very complex, competitive landscape. If you wish to stand out and successfully scale your fitness brand, AdVenture can deliver the marketing strategy to get you there.

"AdVenture Media has been BY FAR the best group of ecommerce digital advertisers I have worked with. They are constantly staying up-to-date on the latest trends which helps significantly on any ecommerce site. They are friendly, provide prompt responses, and are willing to help in any way possible."

Abby Teats

Marketing Manager

AdVenture Media's digital advertising strategies consistently drive real client outcomes.

Are you tired of your marketing partners pointing fingers at one another? Is your PPC team blaming the SEO team for the drop in traffic? Is your paid social team blaming your creative team for the low engagement rates? Are all of these folks reporting great performance from their chosen "KPIs" while you continue to miss your overall marketing revenue and profitability targets?

Us too. We'll take accountability for real business outcomes and let the numbers speak for themselves.

$115M

adventure media advertising spend under management

$1B+

revenue generated for clients across verticals

100+

5-star reviews from Adventure clients

Marketing To The Modern, Complex Buyer's Journey

Our platform-agnostic media plans ensure that your brand meets the customer the moment they enter the buying cycle and remains in their consideration set throughout the "messy middle" journey.

First Party Data Strategies

In the walled-garden platforms, your first party data is your only competitive advantage. We'll help you understand how to collect more first party data, and how to manage, integrate, and leverage this data in the ad platforms to help improve performance.

AI-Driven Performance Creative

Our team crafts engaging ads that captivate your audience, tailor-made for the nuances and best practices of each advertising platform. Using AI-driven creative reporting, we continually refine your ads to ensure they resonate with your target market, boosting visibility and conversion rates.

Finally, an agency willing to take accountability for driving profitable outcomes!

screenshot of shopping cart with total breakdown of profit

From ROAS to POAS

At AdVenture Meda, we understand that the ultimate goal of your advertising efforts is not just to generate revenue but to increase profitability. That’s why we advocate moving from Return on Ad Spend (ROAS) to Profit on Ad Spend (POAS).

Better Financial Insight: The shift to POAS ensures your advertising strategy aligns more closely with your bottom line, reflecting true financial outcomes.
Smarter Spending: POAS takes into account the cost of goods sold (COGS), operational costs, and other expenditures, enabling smarter spending decisions.
Enhanced Decision Making: Reporting on profit leads to more strategic resource allocation and, ultimately, stronger financial health for your business.

Goal-Oriented Optimization

We'll combine sophisticated data strategies and strategic campaign management to achieve your business objectives. We leverage first-party data, in-platform insights, and AI tools to ensure every tactic aligns with and drives your overarching goals.

Data-Driven Strategy: By combining first-party data with AI tools, we refine bidding strategies and ad creatives to ensure high engagement and conversion rates, directly supporting your profitability and growth objectives.
Comprehensive Budget Allocation Insights: We utilize advanced tools and scripts to visualize how your budget is distributed across various channels. This ensures your ad spend is efficiently directed toward the most impactful areas, optimizing campaign performance.
Detailed Search and Product Performance Analysis: We track search categories and analyze product performance, allowing us to refine keyword strategies and make informed decisions about product promotions, ultimately improving ROI.

Reporting

We prioritize transparent and insightful reporting to ensure our clients are always informed and empowered. Our customized reporting dashboards integrate seamlessly with your backend CMS, such as Shopify, providing you with clear and actionable insights.

Fully Customizable Dashboards: We create bespoke reporting dashboards tailored to each client's specific needs, connecting datasets from all your active ad platforms and any other first-party systems.
Simplified Insights:: Our reports are designed to be user-friendly, offering simple yet comprehensive insights that allow you to easily understand and act on the data.
Foundation for Communication:: Reporting serves as the backbone of our agency-client communication. You will always have a clear view of how your campaigns are performing and what actions are being taken to drive success.

Our Ecommerce Advertising Tech Stack

Some of the tools and technology we use to help our client’s campaigns outperform their competition.

AdVenture's Pillars of Advertising Excellence

We don't offer cookie-cutter solutions, and we don't approach any two accounts the same way.

Proven Track Record

Our proven track record is a mosaic of over 500 clients from varied sectors, including DTC e-commerce, local services, SaaS, B2B lead gen, financial services, insurance, government agencies, educational institutions, manufacturing, private equity, restaurants, food delivery, and more.

Our clients love us

The breadth of our experience is showcased in dozens of 5-star reviews on Clutch.io, reflecting our versatile expertise. Each client story, from a burgeoning startup to an established enterprise, echoes our commitment to tailored strategies and exceptional results, affirming our position as a leader in the digital marketing landscape.

Unrivaled Experience

Our team's strength lies in the diverse professional and educational backgrounds of its members, encompassing traditional advertising, branding, PR, accounting, journalism, finance, healthcare, psychology, and entrepreneurship. This unique mix of expertise allows for innovative, multifaceted approaches to PPC strategies.

We've built the best PPC training program on the planet

Further amplifying our capabilities is our world-class, proprietary training program, recognized and licensed by Fortune 100 companies for building their in-house PPC teams. This comprehensive training ensures that our team is not only versatile but also equipped with cutting-edge skills to drive success in the ever-evolving landscape of digital advertising.

We've trained more than 265K marketers worldwide

Our flagship course, "The Ultimate Google Ads Training," originally published in 2015, is the highest-selling Google Ads training course of all time. Since then, we've published best-selling courses on Facebook (Meta) advertising, landing page optimization, and retargeting strategies.

In 2023, we launched The AdVenture Academy, a comprehensive resource library for digital marketers filled with training videos, profit calculators, and budget templates.

In total, more than 265K marketers have taken our courses, many of whom work in marketing roles for brands like Tesla, Sports Illustrated, Lyft, Citibank, PayPal, Nasdaq, AMC Networks, and many many more!

Industry Experts on AI

As pioneers in integrating AI with advertising, we've been recognized by Google, and others, for our expertise.

We wrote the book on AI in advertising

Our bestselling book, Join or Die: Digital Advertising in the Age of Automation, originally published in 2020, is still recognized as the playbook for adopting AI strategies into paid media campaigns.

In 2023, AdVenture won a prestigious Netty Award for our use of AI in launching a luxury D2C ecommerce brand.

Our approach to AI-driven strategies not only sets industry standards but also delivers exceptional results, keeping us ahead in the digital advertising arena.

Never Always, Never Never

We're not dogmatic in our approach

We recognize that each business is unique and never apply a one-size-fits-all mentality to any project.

We are humbled by what we do not yet understand and constantly in pursuit of new information and ideas.

While we believe that AI-driven strategies are usually more effective than traditional, Manual CPC campaigns, we understand that there are always exceptions. We leave no stone unturned in our attempt to deliver the best possible recommendation for our clients.

No single strategy or tactic works for every business—never always. But also, never never. Your craziest ideas are welcome here. We'll never completely disregard any idea or strategy; we'll save those for a rainy day.

Fully in-house team of passionately stubborn brainiacs

With offices in NYC, Fort Lauderdale, and Philadelphia, our account managers bring over 150 years of combined experience to your account. While automation and AI are crucial, there’s nothing that replaces the thoughtfulness real humans bring to your very real budgets.

You’ll love your ROI, but you’ll love our people even more (well, maybe not).

Request A Marketing Proposal

We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.

Visit Us

New York
1074 Broadway
Woodmere, NY

Philadelphia
1429 Walnut Street
Philadelphia, PA

Florida
433 Plaza Real
Boca Raton, FL

General Inquiries

info@adventureppc.com
(516) 218-3722

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