Our client, who asked to remain confidential, is one of the most beloved theme and water parks in the US. Children of all ages pour through their gates every year to ride, swim, play and splash. Our client's park operates 40+ attractions for every age group and offers various experience packages to choose from.
The theme park lost a significant amount of business when Covid hit, and people were forced to stay inside. Once the park was ready to reopen, our client decided to run a brand awareness campaign to attract customers back to the park. They approached AdVenture Media to help them skillfully optimize their paid search acquisition campaigns.
Paid Search and Social
We leveraged Youtube to help increase our branded search traffic and provide a warm audience to target with remarketing list search ads (RLSAs.)
We leveraged popular kids' channels on Youtube to get children (and their parents) excited about the possibility of attending the theme park. To target these channels, we researched and created a curated list of highly relevant YouTube channels. Because kids of a young age often watch YouTube on their parents' devices, we knew that parents would also be included in this audience. So, we ran a YouTube remarketing campaign for this audience so that when parents were browsing YouTube, they would see the same ad and be excited about the theme park as well.
As we started to build brand awareness through YouTube prospecting, we were simultaneously building up an audience that would aid in our search campaigns. Now that customers were primed and enthusiastic about the theme park's reopening, we could bid on broader keywords against our primary competitors.
And of course, boatloads of happy kids and even happier parents!
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