Quantum Workplace Achieves 107% Revenue Growth with AdVenture Media's High-Intent Marketing Strategy

Overview

Quantum Workplace, a human resources technology provider, equips workplaces with the smartest talent solutions so that they can grow and succeed. Nearly 20 years ago, the Company pioneered some of the earliest employee engagement and performance software, and has since partnered with thousands of organizations to drive employee, team, and business success.

Like most B2B lead generation businesses, Quantum Workplace aimed to increase both the volume and quality of their leads. They sought to improve marketing efficiency and generate a higher ROI while increasing their marketing budget by over 30%. 

Services Rendered

Media Planning

Paid Search (Google & Microsoft)

Performance Max

Paid Social (LinkedIn)

Strategies

Focused Traffic

• Targeted high-intent search terms to focus on the “bottom-est” of the funnel
• Consolidated top performing KWs into two main non-branded campaigns

Refined Targeting

• Focused on businesses with over 200 employees
• Used value-based bidding strategies to better train Google’s AI
• Optimized landing pages for better conversion rates

Performance Highlights

• Significant increase in MQL to SAL conversion rate by 31.5% in Q1 2024
• Despite a modest increase in MQL volume, the higher quality of traffic led to substantial increases in SAL volume and closed deals.

AdVenture Media Group's strategic approach effectively increased both the volume and quality of Quantum Workplace's leads and resulted in a more efficient marketing program. The focus on high-intent traffic and refined targeting strategies led to significant improvements in key performance metrics and impressive YoY growth. Continuous optimization and strategic adjustments will ensure ongoing success and further ROI improvements.

Results

• Revenue: 107% increase YoY
• MQLs: 2% increase YoY
• SALs: 48% increase YoY
• Sales Qualified Opportunities (SQOs): 42% increase YoY
• Closed/Won Deals: 31% increase YoY
• ROI: 83% increase YoY