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AdVenture Media's Executive Director, Patrick Gilbert, joined digital marketing experts from around the world on April 13th for SMX Create; you can watch his full presentation above.

Patrick speaks on how machine learning and AI are changing the way we create (or recreate) campaigns. With changes like BMM being phased out and phrase match taking over, paid search marketers need to adjust the way we set up our campaigns. These updates and the move toward more AI in PPC give advertisers less control.