How to Add Users to GA4

A Step-by-Step Guide:

Log in to Google Analytics

Visit https://analytics.google.com and log in using your credentials.

Access the Admin Section

Click on the gear icon in the bottom-left corner of the GA4 interface to access the Admin settings.

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Navigate to Account Account Access Management 

Under the Account, click on Account Access Management.

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Click the "+" Button to Add a User

In the top-right corner, click the "+" button and select *Add users*

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Enter the User's Email Address

In the field provided, enter the email address of the user(s) you want to add.

Ensure that the user’s email is associated with a Google account.

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Assign Roles and Permissions

You can assign different roles, such as Viewer, Analyst, Editor, or Administrator.

Configure Data Restrictions (Optional)

You have the option to restrict access to certain data by checking off Restrict data processing for either Cost or Revenue Metrics

Click "Add" to Save Changes

Once all settings are configured, click the Add button at the top right to save and grant the specified permissions to the new user.

User Notification

The user will receive an email invitation, and they need to accept the invite to start accessing the GA4 account.