How to Add Agency Partners on Meta Ads

To provide partners access to your Meta Ads assets, you can follow these steps using Business Manager. Here’s a clear and structured guide to help you add partners effectively.

Adding Partners to Your Business Portfolio

Go to Business Settings: Login to your Business Manager account and navigate to "Business settings".

Navigate to Partners: Below the "Users" section, click on "Partners".

Add a New Partner:

• Click the "Add" button.
• Select "Give a partner access to your assets".

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‍Enter Partner’s Business ID: Enter your partner's business ID and click "Next".

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Assign Business Assets: Choose the business assets you want to assign to your partner.

For each asset, decide the level of access:

• ‍Full Control: This is usually preferred for most assets on Meta.

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Specific Asset Recommendations: For most advertisers, it’s helpful to share

• The Page
• The Ad Account
• The Pixel
• Instagram Accounts
• The Datasets (which is replacing pixels)

For App-based businesses, share App access as well.

For e-commerce-based businesses, share Catalog and Commerce Manager access.

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Save Changes: After assigning the assets and access levels, click "Save changes".