With all of the new smart campaigns and ads showing up in our Google Ads accounts, it can be a lot to keep track of. When explaining these campaigns and ads to clients all at once, we have found it to cause confusion as to which placements they are on, which size images we’ll need for them and what requirements there are. There are four main types of new campaigns and ads we are referring to: Smart shopping, Discover ads, Gallery ads, and Responsive display ads.
Below is a chart that outlines these new ad formats in a clear way to explain to clients and to avoid confusion ourselves:
With the implementation of these new campaigns and ads, it’s important that we as advertisers are able to distinguish between them and understand the requirements. If we are able to take advantage of Google’s algorithm and understand these new opportunities, it will ultimately free up our time and make our accounts easier to manage in the future.
We'll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that's easier for you.
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